How to Choose the Backing for Custom Lapel Pins: A Complete Guide

When creating custom lapel pins, the front design matters, but the backing is what makes the pin easy to wear. If you already understand the basic custom pin options, the next step is choosing a backing that fits how the pin will actually be used.

Metal butterfly clutches, rubber clutches, locking backs, magnetic backs, and safety pins can all work, but they feel different when worn. Some are better for everyday use, some are safer for thicker clothing, and some are more comfortable for kids or events.

This guide will help you compare the main backing types and choose the one that makes the most sense for your pins.

custom lapel pins to send friends

Types of Pin Backs

The most common types of pin backs include the following, each differing in fastening method, wearing comfort, and ideal use cases:

1. Metal Butterfly Clutch

The butterfly clutch is the most common backing used with a pin post. Its shape resembles a butterfly with open wings, which is where the name comes from. It locks the pin in place by gripping the post, and can be easily removed by squeezing the wings.

Pros:

  • Secure and reliable
  • Easy to use
  • Cost-effective

Cons:

  • Metal edges may scratch skin or delicate fabrics
metal butterfly clutch for enamel pins

2. Rubber Clutch

Rubber clutches are made from eco-friendly rubber or soft PVC. They do not have a locking mechanism but instead rely on friction to hold the pin in place. This makes them safer and more comfortable for everyday wear.

Pros:

  • Soft and comfortable
  • Scratch-resistant
  • Easy to install and remove

Cons:

  • Less secure than metal clutches
  • May loosen or degrade over time
Rubber Clutch

3. Deluxe Clutch 

Also known as a deluxe clutch or locking pin back, this attachment has a smooth, rounded top and a strong internal locking mechanism. It provides a more premium feel and better security than standard clutches.

Pros:

  • Strong and stable
  • Smooth surface (won’t scratch clothing)
  • Premium appearance

Cons:

  • Higher cost compared to standard options
Deluxe Clutch 

4. Magnetic Back

Magnetic backings use a pair of magnets—one attached to the pin and one placed behind the fabric—to hold the pin in position without piercing the material.

Pros:

  • No holes or damage to clothing
  • Easy to wear and remove

Cons:

  • Limited holding strength
  • May slide or fall off easily
  • Best for lightweight or display pins
Magnetic Back

5. Safety Pin Back

Safety pin backs are typically used for larger or heavier pins, such as name badges or long bar-style pins. They are attached to the back of the pin by welding, glue, or rivets depending on the material.

Pros:

  • Strongest and most secure option
  • Suitable for large or heavy pins

Cons:

  • Requires piercing fabric
  • Less convenient to wear
  • May damage clothing
Safety Pin Back

Besides standard backing options, you can also add a back stamp or laser engraving to show your brand name, website, year, serial number, limited-edition mark, or a short message without changing the front design.

Which Backing Should You Choose for Your Custom Pins?

If you’re not sure which option to choose, here are some quick recommendations:

For everyday use or giveaways:
Butterfly clutches or rubber backs are recommended. They are cost-effective, easy to use, and compatible with most types of clothing, making them ideal for bulk orders and daily wear.

For premium pins or collectibles:
Deluxe clutches  are a better choice. They offer a refined look, a smooth backing that won’t scratch clothing, and strong holding power—ideal for business attire, high-end gifts, and collectible items.

For protecting clothing (no holes):
Magnetic backs are the best option. They hold the pin in place using magnetic force without requiring a pin post to go through the fabric, preventing damage or holes. Suitable for delicate garments, luxury clothing, temporary wear, or display purposes.

For heavy or large pins:
Safety pin backs are recommended. They provide strong support and secure fastening, making them suitable for larger or heavier designs, such as oversized metal pins or thick badges, and help prevent slipping or falling off.

Backing Type Security Comfort Best For Additional Cost
Butterfly Clutch Medium Medium Standard pins Free
Rubber Clutch Low–Medium High Everyday wear Free
Deluxe Clutch High High Premium pins US$0.35 / pc
Magnetic Back Low Very High No-damage use US$0.35 / pc
Safety Pin Very High Low Large/heavy pins US$0.35 / pc

Make Your Pins More Secure

Even if the front design of your lapel pins is refined and eye-catching, choosing the right backing accessory is just as important. A suitable pin backing not only helps keep the pin securely in place, but also affects wearing comfort, safety, and the overall product experience.

Whether you are making pins for an event, a brand, a shop, or a large order, VeperPins can help from artwork review to production, packaging, and shipping.

We will also help you choose a backing that fits how the pins will be used, so the final pins look good and are easy to wear.

FAQs About Pin Backs

Can I change the backing after my pins are produced?

In most cases, it is best to confirm the backing before production begins. Some backing types may be difficult or costly to change after the pins are finished, especially if the attachment method has already been welded or fixed to the back of the pin.

Do larger pins need two posts instead of one?

For larger, longer, or heavier pins, two posts are often recommended. A double-post design helps keep the pin balanced, prevents it from rotating on clothing, and provides better overall stability during wear.

Which pin backing is better for children’s pins?

Rubber clutches are often a comfortable option because they are soft and less likely to scratch the skin. However, for children’s use, safety should always be considered carefully, and small pin accessories should be kept away from very young children.

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